Alcohol Beverages Australia (ABA) is pleased to announce the appointment of Mr Tony Ritchie as Director – Media & Communications, effective today, 25 August 2020.

Tony will lead ABA’s external and internal communications efforts, showcasing our industry as leaders in encouraging the responsible consumption of alcohol in Australia, while growing and promoting the positive social, cultural, and economic contribution we make to Australia.

Mr Andrew Wilsmore, Chief Executive Officer at ABA said today “Tony’s depth of experience, and innate understanding of media and politics, will ensure governments and the public are aware of the important social, economic, and environment initiatives that our beer, wine, spirit producers and retailers contribute.

“Working closely with the highly capable Ms Gohar Yazdabadi, ABA’s Director – Policy and Government Relations, Tony completes a strong Executive leadership team to help ensure a stable political, social and commercial environment in which the alcohol beverage industry may grow sustainably, Mr Wilsmore said.

Tony is an experienced media relations expert with significant history across a range of media and corporate affairs roles. Most recently, Tony led media, corporate affairs and communications at Australia’s second largest professional services firm, Deloitte. Prior to that, Tony has held leadership roles at the NSW Dept. Finance, Services and Innovation; NSW Dept. Energy & Resources; NSW Police; and a former Federal Treasurer’s Office. Tony has a strong history working directly in media, having held Executive and Director positions at Australia’s highest rated television news programs; and was the Founding CEO and Managing Editor of Sky News Australia.

Mr Tony Ritchie said “The ABA represents an incredibly important sector in Australian business and society, and I’m honoured to be offered the role and work with Andrew and the team.”

As of today, Tuesday 25 August, Tony will be the key media contact for Alcohol Beverages Australia and can be contacted on 0407 002 704 or tony@alcoholbeveragesaustralia.org.au

 

Media Inquiries:

Tony Ritchie, Director – Media and Communications

0407 002 704

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