Alcohol Beverages Australia appoints new CEO

Alcohol Beverages Australia is delighted to announce the appointment of Andrew Wilsmore as Chief Executive Officer.

Wilsmore has over twenty years’ experience in the retail, hospitality, tourism and agricultural sectors. His most recent role was at Endeavour Drinks Group (part of the Woolworths Group of companies) as Head of Risk and Reputation where he was responsible for corporate affairs, enterprise risk, health and safety and asset protection.  Prior to that he has had several senior roles in policy and public affairs at Winemakers’ Federation,  National Farmer’s Federation and the Australian Hotels Association (AHA).

Bryan Fry, Chair of Alcohol Beverages Australia, says Andrew’s appointment was made after a robust process and was roundly endorsed by the pan-industry Executive Committee.

‘Andrew brings extensive experience in the alcohol beverages industry and is known for his stakeholder engagement and policy skills. We are delighted to appoint someone with his energy, commitment, understanding of the issues and communication style.  Andrew will spearhead the Alcohol Beverages Australia’s strategy by being a proactive voice for our industry which includes over half a million people who rely on a healthy and vibrant industry for their employment; as well as responsible drinkers throughout Australia who enjoy alcohol in moderation as part of a balanced lifestyle.”

Wilsmore says, “I am excited to join Alcohol Beverages Australia at this time to work with the team and the Council to reach our strategic objectives.  The recent appointment of Kerri Osborne, a highly experienced media and communications professional, to an already capable team demonstrates how strongly our industry believes it has a great story to tell about the significant contributions we make economically and socially.  I’m looking forward to ensuring our important voice is heard.”

Andrew takes up his position from August 12.


Media enquiries:
Kerri Osborne, Media and Communications Manager
Ph: 0418 513 372 or


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