The alcohol beverages industry welcomes the announcement today of XXXX Gold as the new sponsor of the Australian Cricket team, continuing a long history of support of Australian sport by the industry.
“Enjoying a drink with mates at a sports game is part of Australia’s DNA and the industry is rightly proud of its sponsorship of Australian sport, from the smallest local clubs right up to our national teams,” Alcohol Beverages Australia Executive Director Fergus Taylor said.
“Recent calls from anti-alcohol activists and health lobbyists for a ban on alcohol advertising in sport, while attempting to blame it as the cause of underage drinking are not based on credible evidence, nor are they supported by official government data.
“The reality is that underage drinking is in steady decline throughout Australia and has been for some time – official government statistics confirm this. The fact that this decline has occurred during a period of increased alcohol advertising is a clear indication that regulations in place are working well.
“Alcohol advertising and marketing does not target minors and does not encourage underage drinking or irresponsible consumption of alcohol. Before any content is seen by the public, the alcohol industry does an enormous amount of work to ensure this is the case.
“In Australia, alcohol advertising and marketing is vigorously and successfully regulated by a strict, independent, government-backed system in the Alcohol Beverages Advertising Code. Further stringent regulations exist in federal competition and consumer legislation and state fair trading legislation, the Australian Association of National Advertisers Code of Ethics and the Outdoor Media Association Code of Ethics.
“While there is no credible evidence showing causal effect between alcohol advertising and underage drinking, through initiatives such as DrinkWise, the industry is targeting the established causes of underage drinking – parental behaviour and peer influence – through campaigns informing parents their drinking behaviours can influence their children’s attitudes to drinking.
“Continuing downward trends in underage drinking is an important national responsibility, and the alcohol industry is committed to ensuring this continues to occur.”
Alcohol Beverages Australia is the peak industry body created to highlight the positive social, cultural and economic contribution of alcohol beverages in Australia, and promote, explain and defend the legitimate rights of the industry and the 15 million Australians who drink responsibly. www.alcoholbeveragesaustralia.org.au
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