Australia’s leading winemakers, brewers, distillers and the people who sell and serve their drinks are urging Australians to experience the best they have to offer as part of the nation’s Christmas and New Year celebrations.
Alcohol Beverages Australia CEO Andrew Wilsmore said: “With border closures changing the holiday plans of many Australians and keeping them in the country this festive season, our ailing hospitality and tourism industry is hoping now is the time for a much needed tonic following the loss of close to 500,000 jobs during the peak of covid restrictions.
“Instead of chasing a snow and ski holiday, the planned Bali or Fiji trip or going on a cruise, there is a chance now to discover the amazing tourism assets of our own back yard.
“And with Australia’s drinking culture increasingly one of moderation, those experiences bring the opportunity to rediscover an old favourite or discover something new with the explosion of new beer, wines and spirits being launched over the summer months.
“Alcohol consumption in Australia is at a 50 year low as tastes change and people look for products that suit their lifestyles whether it is low or no-alcohol drinks or uniquely crafted spirits or ciders.
“But no matter if it’s a local craft or a prestigious international brand, the person who created it wants their drink to be savoured, be part of the moment and experience, and for that it needs to be enjoyed responsibly.
“By raising a glass this festive season in a pub, club, restaurant, outside or at home you will be helping support a sector that has done it harder than most during pandemic restrictions; all we ask is to please do so responsibly.”
Tony Ritchie, Media & Communications Director
Ph: 0407 002 704